Bene, M., & Juhász, V. (2025). The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary. American Behavioral Scientist, 0(0). In Hungary’s 2022 parliamentary election, a new form of influencer strategy emerged, centered around a pro-government agency called Megafon. Created two years before the vote, Megafon trainedContinue reading “New Publication-“The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary” by Márton Bene and Vanessza Juhász”
Author Archives: prisma-rg
New publication – “Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications” by Márton Bene
Bene, Márton. (2025). Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications. In: Coleman, S., Esser, F., Firmstone, J., Parry, K., Paterson, C. (eds) Public Communication in Freefall. Revisiting the Work of Jay Blumler, 133-166, Palgrave Macmillan, Cham. Jay G. Blumler was one of the foundingContinue reading “New publication – “Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications” by Márton Bene”
New publication – “Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication” by Márton Bene & Xénia Farkas
Bene, M., & Farkas, X. (2025). Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication. Journalism, online first. Going negative may be the safest bet in political campaigning. Our cross-national study across ten European countries finds that journalists are far moreContinue reading “New publication – “Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication” by Márton Bene & Xénia Farkas”
New publication – “False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook” by Balázs Bodó, Márton Bene and Zsolt Boda
Bodo, B., Bene, M., & Boda, Z. (2025). False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook. Information, Communication & Society, 1-20. In the age of digital platforms, trust is no longer rooted exclusively in personal relationships or institutions—it is increasingly mediated by technology. Our studyContinue reading “New publication – “False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook” by Balázs Bodó, Márton Bene and Zsolt Boda”
New PRiSMA Publication – “Influential Politicians and Political Influencers: The Argument Analysis of Megafon’s Negative Campaign” by Vanessza Juhász
Juhász Vanessza (2025). Influenszer politikusok és politikai influenszerek. A Megafon negatív kampányának argumentatív vizsgálata a közösségi médiában. Politikatudományi Szemle, 34(1), 7-30. Vanessza Juhász, a member of the PRiSMA research group, has published her latest study on the argumentation analysis of Hungarian ruling party candidates and the Megafon influencer agency. In recent years, Fidesz launched aContinue reading “New PRiSMA Publication – “Influential Politicians and Political Influencers: The Argument Analysis of Megafon’s Negative Campaign” by Vanessza Juhász”