Paulke, H., Kruschinski, S., Bene, M., Haßler, J., Jackson, D., Lilleker, D., Magin, M. & Russmann, U. (2026). Does Negativity Pay Off? The Impact of Political Party Attributes on the Use and Performance of Negative Campaigning in Digital Political Advertising. Social Science Computer Review, Online first. https://doi.org/10.1177/08944393261469406 The negativity dividend? Political parties increasingly seek toContinue reading “Does Negativity Pay Off? The Impact of Political Party Attributes on the Use and Performance of Negative Campaigning in Digital Political Advertising.”
Category Archives: Egyéb
A Perfect Match? The Populism- Social Media Nexus
Bene Márton & Burai Krisztina (2026). A Perfect Match? The Populism- Social Media Nexus. In. Axel Bruns, Gunn Enli, Anders Olof Larsson, Jessica Yarin Robinson, Tanja Bosch, and Kateryna Kasianenko (eds.). The Routledge Companion to Social Media and Politics, Routledge. (pp. 22-41) A Perfect Match? The Relationship Between Populism and Social Media The relationship between populismContinue reading “A Perfect Match? The Populism- Social Media Nexus”
New publication – Inclusive representation and perceived democratic performance under democratic backsliding.
Papp, Zs. (2026). Inclusive representation and perceived democratic performance under democratic backsliding. Evidence from a full-factorial experiment in Hungary. Democratization, 1–23. https://doi.org/10.1080/13510347.2026.2697780 If you win an election, you get to govern. That is the fundamental majoritarian rule of democratic politics. But what happens when winning means completely silencing the losers? Does a democracy remain legitimateContinue reading “New publication – Inclusive representation and perceived democratic performance under democratic backsliding.”
New publication – Faces of Europe: Structural Drivers of Visual Personalization in Political Parties’ Facebook Campaigns
Magin, M., Russmann, U., Vulcano, R., von Nostitz, F., Wurst, A., Gattermann, K., Alonso-Muñoz, L., Balaban, D. C., Baranowski, P., Burai, K., Cachia, J., Deželan, T., Garaj, M., Hermans, B., Kallinikos, K., Kannasto, E., Kruschinski, S., Lappas, G., Machado, S., Macková, A. P., Segesten, A. D., Skulte, I., Vučković, M., & Wall, M. (2026). FacesContinue reading “New publication – Faces of Europe: Structural Drivers of Visual Personalization in Political Parties’ Facebook Campaigns”
New publication – “Traitors, thieves, heartless”: Moral framing in Hungarian political communication
Péter Ádám Újvári (2026). „Hazaárulók, tolvajok, szívtelenek”: Morális keretezés a magyar politikai kommunikációban [“Traitors, thieves, heartless”: Moral framing in Hungarian political communication]. Politikatudományi Szemle, 35(1), 33-58. https://doi.org/10.30718/POLTUD.HU.2026.1.33 This article examines how Hungarian political actors strategically use moral emotions in their social media communication during election campaigns. While political debates are often framed in terms ofContinue reading “New publication – “Traitors, thieves, heartless”: Moral framing in Hungarian political communication”
New Publication – ‘Disruption and Continuity: A comparative analysis on Hungarian Political Leaders’ EP 2024 Campaigns on Facebook’
Burai, K., Bagi, V., & Juhász, V. (2026). Disruption and continuity: A comparative analysis of Hungarian political leaders’ EP 2024 campaigns on Facebook. In P. Baranowski, M. Bene, A. Pospíšil Macková, & M. Garaj (Eds.), The Peculiar Four and Europe: Political Communication in Social Media in the Visegrad Countries before the 2024 European Parliament Elections.Continue reading “New Publication – ‘Disruption and Continuity: A comparative analysis on Hungarian Political Leaders’ EP 2024 Campaigns on Facebook’”
New book publication – “Networked Locality: Social Media and Local Politics in Hungary”
Márton Bene & Gábor Dobos (2025). Networked Locality: Social Media and Local Politics in Hungary. Palgrave Macmillan (287 p) The book “Networked Locality” brings together the findings of a five-year research project, offering what is, to our knowledge, the most comprehensive theoretical and empirical account to date of social media’s role in local political publics.Continue reading “New book publication – “Networked Locality: Social Media and Local Politics in Hungary””
New publication – “When Populism Targets Europe: Anti‐EU Rhetoric and User Engagement in the Visegrád Countries”
Alena Pospíšil Macková, Lucie Čejková, Martina Novotná, Krisztina Burai, Paweł Baranowski, Michal Garaj (2025). When Populism Targets Europe: Anti-EU Rhetoric and User Engagement in the Visegrád Countries. Media and Communication, 13. https://doi.org/10.17645/mac.10613 Background and Context In Central and Eastern Europe, criticism of the European Union (EU) has become a defining feature of political debate. In the VisegrádContinue reading “New publication – “When Populism Targets Europe: Anti‐EU Rhetoric and User Engagement in the Visegrád Countries””
New publication – “Weaponizing Wedge Issues: Strategies of Populism and Illiberalism in European Election Campaigning on Facebook”
Jörg Haßler , Melanie Magin , Uta Russmann , Anna‐Katharina Wurst, Delia Cristina Balaban , Paweł Baranowski, Jakob Linaa Jensen, Simon Kruschinski, Georgios Lappas, Sara Machado, Martina Novotná, Silvia Marcos‐García , Ioannis Petridis, Anda Rožukalne, Annamária Sebestyén, and Felix‐Christopher von Nostitz (2025). Weaponizing Wedge Issues: Strategies of Populism and Illiberalism in European Election Campaigning onContinue reading “New publication – “Weaponizing Wedge Issues: Strategies of Populism and Illiberalism in European Election Campaigning on Facebook””
New publication – “Political Socialization Scenarios Leading to Party Membership in an Autocratizing Democracy: Insights from an Interview-Based Study” by Annamária Sebestyén
Sebestyén, Annamária (2025). Political Socialization Scenarios Leading to Party Membership in an Autocratizing Democracy: Insights From an Interview-Based Study. Political Studies, 0(0). In contexts where democratic representation and institutions are steadily eroding, why and how do young people still choose to join political parties? In her latest publication, Annamária Sebestyén addresses this pertinent issue byContinue reading “New publication – “Political Socialization Scenarios Leading to Party Membership in an Autocratizing Democracy: Insights from an Interview-Based Study” by Annamária Sebestyén”