PRiSMa
Recent Highlights and News
- New Publication-“The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary” by Márton Bene and Vanessza JuhászBene, M., & Juhász, V. (2025). The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary. American Behavioral Scientist, 0(0). In Hungary’s 2022 parliamentary election, a newContinue reading “New Publication-“The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary” by Márton Bene and Vanessza Juhász”
- New publication – “Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications” by Márton BeneBene, Márton. (2025). Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications. In: Coleman, S., Esser, F., Firmstone, J., Parry, K., Paterson, C. (eds) Public CommunicationContinue reading “New publication – “Will Popular Involvement Lead Us ‘Out of the Ashes’? The Viralization of Political Communication and its Normative Implications” by Márton Bene”
- New publication – “Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication” by Márton Bene & Xénia FarkasBene, M., & Farkas, X. (2025). Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication. Journalism, online first. Going negative mayContinue reading “New publication – “Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication” by Márton Bene & Xénia Farkas”
- New publication – “False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook” by Balázs Bodó, Márton Bene and Zsolt BodaBodo, B., Bene, M., & Boda, Z. (2025). False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook. Information, Communication & Society, 1-20. In the age ofContinue reading “New publication – “False sense of security and a flurry of misplaced trust: the construction of trust in and by Facebook” by Balázs Bodó, Márton Bene and Zsolt Boda”
- New PRiSMA Publication – “Influential Politicians and Political Influencers: The Argument Analysis of Megafon’s Negative Campaign” by Vanessza JuhászJuhász Vanessza (2025). Influenszer politikusok és politikai influenszerek. A Megafon negatív kampányának argumentatív vizsgálata a közösségi médiában. Politikatudományi Szemle, 34(1), 7-30. Vanessza Juhász, a member of the PRiSMA research group, has published her latest studyContinue reading “New PRiSMA Publication – “Influential Politicians and Political Influencers: The Argument Analysis of Megafon’s Negative Campaign” by Vanessza Juhász”